If You Like This, Drink That - Georgian Wine Edition

What is Georgian wine like? We at Georgian Wine UK know this eternal question too well. You want to try something new, but you don’t quite know where to start and what to expect. So you reach for your usual Pinot Grigio or Chardonnay, play it safe, and avoid surprises.

The thing is, Georgian wine isn’t as far from your comfort zone as it might look. You don’t need astronaut training to pick up a bottle with a name like Rkatsiteli on the label. Yes, it looks intimidating at first glance.

Georgian wine labels can feel confusing if you approach them with expectations shaped by France, Italy or Spain. They rarely give you a strict hierarchy of locations, and of course, the names of grape varieties or winemakers’ surnames can be long and confusing.

Nevertheless, there is a logic to them, and once you understand it, most bottles become much easier to place stylistically and commercially.

The key is to start looking at the label as a combination of three elements: grape, method and place.

The National Wine Agency of Georgia has designated the UK as a priority export market

and increased promotional investment for 2026. The programme - managed by Swirl

Wine Group and led by Master of Wine Sarah Abbott - spans trade education, major

wine fairs, sommelier masterclasses at leading London restaurants, press trips to

Georgia, national retail promotion, and Global Judging with the IWSC.