Press Release : National Wine Agency of Georgia Launches Expanded UK Programme for 2026

The National Wine Agency of Georgia has designated the UK as a priority export market

and increased promotional investment for 2026. The programme - managed by Swirl

Wine Group and led by Master of Wine Sarah Abbott - spans trade education, major

wine fairs, sommelier masterclasses at leading London restaurants, press trips to

Georgia, national retail promotion, and Global Judging with the IWSC.