The National Wine Agency of Georgia returns to The London Wine Fair in 2022, which runs from 7th-9th June at Olympia. Eighteen producers will be exhibiting, of whom seven are working with UK importers, and eleven are seeking new import partners in the market.
Georgian wine sales to the UK have increased 10-fold in 5 years, making the UK the fastest-growing of Georgia’s new markets. Director of the UK campaign Sarah Abbott MW says: “We are seeing that consumers are becoming increasingly adventurous and seeking out wines that offer a real point of difference and a true sense of place. Georgia can deliver on this with its indigenous grape varieties and unique history of qvevri winemaking. Awareness of Georgian wines continues to grow, which is stimulating demand across both the on and off trade.”
The National Wine Agency of Georgia continues to invest in marketing its wines in the UK – now the 11th largest export market for Georgian wines – with a full promotional programme for 2022 and several resources for the trade looking to source Georgian wines. These include in person and virtual trade & press tastings, the Indie Trade Alliance Fund programme to support independent retailers, and online platforms Georgia Wine Connect and the Georgia Trade Guide.
Members of the wine trade and wine media can register for the London Wine Fair online. Please note that this is a trade event for wine professionals and is not open to the general public. Trade credentials are required to register and attend.
Producers exhibiting at Stand D55 are:
Dugladze Wine Company (imported by Amathus and Transylvanian Wines)
Teliani Valley (imported by Boutinot)
Tbilvino (imported by Berkmann)