Indies give Georgian Wines a boost
The availability and prominence of Georgian wines continues to grow as winners of the Georgian Wine Indie Alliance fund hold special promotions and events.
The Indie Wine Alliance is a new initiative for 2021, in which independent wine shops receive funding support for promoting Georgian wines.
August promotions have seen Indies host wine flights, presentations and at-home tastings all focused on Georgian Wine.
Smith and Gertrude
This Edinburgh-based wine shop and wine bar have presented wine flights of sparkling, amber and red Georgian wine in store, and have featured Georgian wine in at-home tasting packs though the summer.
They have expanded their content marketing about Georgian wine and featured them in their national wine club mixed selections.
Duncan Findlater of Smith and Gertrude reports that they were delighted with the response, and that Georgian Saperavi was a huge hit with all their customers, with broad appeal.
Turton Wines
This Lancashire wine shop and wine bar has a lively program of instore and virtual wine events, and have made a big push of Georgian wine.
Chris Coombs of Turton Wines reports that “Georgian wine sales have been on the rise” as a result of the campaign.
Chris and team have held Summer Sunday wine flights of Georgian Wine in August, and are also presenting an in-store tutored tasting of Georgian Wine on 7th September.
The activities to promote Georgian wine by the Indies continue through the summer and Autumn, and can be followed using the #GeorgianWineUK hashtag, and social channels.
Sarah Abbott MW, who heads the Georgian Wine UK promotional campaign, says, “Indies are really important champions and supporters of Georgian Wine. They are uniquely able to tell the incredible stories of Georgian Wine, and to bring them to a broader, curious audience.”
