Leading independent wine merchants across the UK have expanded their Georgian wine range in 2022.
Supported by the National Wine Agency’s Indie Alliance Fund, wine merchants including The Oxford Wine Company and wine shops such as Beer Gin Vino have added more Georgian wines to their list, and run successful sales promotions and events.
The Oxford Wine Company, which has four shops and an online store, now lists more than a dozen Georgian wines. They are running a Georgian wine promotion through November, with 15% off Georgian wines in their shops, and a Georgian wine evening for customers in their Jericho Wine Rooms. Wines from producers including Matrobela, Baia’s Wine, Dugladze, Wine Man, Shumi, and Gvino are being featured by The Oxford Wine Company.
Aylesbury Wine Merchant, Beer Gin Vino, have expanded their Georgian wine range to six as part of their Georgian wine promotion in November. With instore samplings, and a Georgian wine dinner, as well as retail incentives for consumers, the promotion has been a great success. The wines featured by Beer Gin Vino include white, red and amber styles from producers Teliani, Wine People and Tbilvino.
London wine shop and bar Peckham Cellars ran a highly successful Georgian Wine Month in October. Their activity included a tutored wine tasting, an ongoing Amber Wine Flight, an expanded range of Georgian wines available by the glass, 10% off all Georgian wine retail for October, and a mixed case of Georgian wine featured on their online store.
Owner and wine buyer Ben McVeigh Whitaker said
“Our customers and staff loved our Georgian Wine Month. We are very happy with the sales it produced. In fact, our best-selling wine by value in October was a Georgian Saperavi. We will make this promotion annual from now on.”
The wineries featured by Peckham Cellars include Nareklishvili Qvevri Wine Cellar and Dakishvili Family Wines. Wines styles included white, red and amber styles, from Georgian varieties such as Saperavi, Rkatsiteli, Kisi and Mtsvane.
For more information on Georgian wine importers and stockists, see our online directory or contact us.
