In London this week Georgian wine is featured in two importer portfolio tastings this week and a consumer tasting.
Leading London on-trade supplier, Berkmann, is showing their new range of wines from Georgian producer Tbilvino at their trade tasting at the Truman Brewery on Tuesday 4th February 2020. Berkmann’s Wine Director, Alex Hunt MW, is featured in an interview with on-trade magazine Imbibe today in which he picks out Georgian wine as one of 2020’s top wine trends.
Hunt says that Georgia appeals to their customers for many reasons, including its credentials as a producer of orange wines. He cites the growth in orange wine sales as a key trend in 2020.
“‘Linked to minimum intervention, there’s also a growing interest in traditional techniques. For instance we have a range of new wines coming in that are matured in amphoras. Also, we’ve seen a big increase in sales of orange wine, even though it kind of started from a very small base. Still, that’s a category in triple-digit growth for us.”
He also believe that Georgia is, along with fellow “Eastern Med” countries, benefitting from the increasing interest in ancient wine regions:
“‘We’ve gone fairly extensively into the Mediterranean area and will continue to do so. It’s worked really well so far. The wineries that we added last year from Greece, Georgia and Turkey have got off to a very successful start and definitely beaten my expectations…There is a real demand for these Ancient winemaking regions. They seem to combine that desire for the exotic, with something incredibly authentic.”
Specialist Georgian wine importer, Taste of Georgia, are holding their trade tasting and evening consumer event on Thursday 6th February 2020 in Marylebone. For full details and to register, see their website.
