New Wines of Georgia Campaign for 2020
The National Wine Agency of Georgia has launched a 2020 campaign to support the promotion of Georgian wines in the UK market.
This is the third year of the UK Wines of Georgia campaign. Run by Master of Wine Sarah Abbott and her company Swirl Wine Group, the campaign will support sales of Georgian wine already in the UK market and help producers not yet exporting to enter the UK.
2019 was a tipping point for Georgian wine sales in the UK: year on year exports increased by 60%, and major importers (including Hallgarten Novum, Berkmann and Amathus) added Georgian wine producers to their portfolio for the first time. And in February 2020, Boutinot launched a range of five wines from Teliani Valley, from the Kakheti region of Georgia.
Boutinot’s Product Manager Matthew Jones explains: “Since my eyes were opened at a Wines of Georgia event in Manchester last year, I knew I had to get some Georgian wines into the portfolio. We found Teliani Valley to be passionate, dynamic and collaborative, but most importantly of course, they make great wines. We will be focusing on the on-trade and independent retailers. We were genuinely excited to be launching five Teliani wines at our February portfolio tastings, they’re already creating a buzz with the sales teams and I’m sure they’ll be a hit with our customers!”
Trade and Press Tasting on 25th March
A Wines of Georgia Spring Trade & Press Tasting will take place in London on 25th March 2020. Over 100 wines from both UK importers and producers seeking distribution will be available to taste, and there will also be a masterclass led by Sarah Abbott MW. To register for the tasting, please visit the registration page.
Sixteen producers will be present on the Wines of Georgia stand at the London Wine Fair in May 2020. There will be daily masterclasses on the stand, and some delicious Georgian food.
Georgia has been featured in recent months as an emerging, alluring tourism destination by Condé Nast Traveller, Lonely Planet, and Tatler, and wine is mentioned in every article. 9 million tourist visited Georgia last year. In July, Georgian wines will be poured by several UK merchants and Indies on the Georgia stand at the National Geographic Traveller Food Festival. This is a collaboration between the Georgian National Wine Agency and National Tourism Agency.
Press and Trade Trips
A press trip is scheduled for April 2020, and a trade trip for September 2020.
Georgian wines are coming to Edinburgh and Bristol in June and July 2020, with tastings for wine trade and consumers. Details will be released shortly.
For details on these events, regional roadshows, and further support including samples, materials and producer profiles, please contact the Georgian Wine UK Press Office, on [email protected].